Strategy: Vision
Essential conducted discovery research designed to inform the strategic planning process. We worked with Altec Lansing to apply our structured insights to the envisioning and creation of a use-driven product strategy. That strategy outlined the role and function of products, the features and context of product use, and the character of the product form language.
Making the Altec Lansing business strategy visual and tangible resulted in clearly communicated use scenarios, visualized product roadmaps and focused product descriptions. By framing information in these ways we expedited buy-in from Altec Lansing management, marketing, engineering and internal design teams.
