Essential

Moen

Research: Discovery

Are you selling a product or an experience?

Essential was asked to uncover opportunities in shower experience design and translate that into new product opportunities.

Our research revealed a wide range of development potential and a user-behavior-based segmentation approach that was effectively implemented and continues to inform Moen’s future product planning efforts.

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143 South Street, 6th Floor, Boston MA 02111 | Tel 617 338 6057 | www.essential-design.com